A former journalist and subeditor, Sam is skilled at substantive editing, copy editing and proofreading.

Sam’s clients will often tell her to “work your magic”. But there’s nothing mystical about what she does: Sam takes a practical approach. She can create written content for you or work with your words to make them more effective.

Although her passion is writing about food, Sam can write (or help you to write) just about anything. That includes letters, reports, strategies, websites, ads, policy documents, brochures, display panels, magazine articles, press releases, speeches and newsletters.